It's no secret that publishing high-quality content on a daily basis is one of the most effective ways to attract leads. But what exactly does “regular base” imply?
Some companies follow these requirements by arranging one blog post every month, while others generate several posts per day. Most are right in the middle, writing once a week, twice a week, or, if they're very ambitious, regularly.
So, what is the best frequency for your company? The conclusion is... there isn't one. Sorry to disappoint you, but the release plan that works best for you might not be the same as what works best for another brand.
The best amount of blogging for your company is determined by a variety of factors, including your priorities, finances, and detailed content marketing plans. The good news is that after you've considered all of these aspects, it would be much easier for you to develop a strong content marketing plan that fits your needs.
You can plan to write three blog posts a week, but if you don't understand why that schedule makes sense, you don't have a successful content marketing strategy.
If you want more clicks, social media advancement, Google rankings for particular keywords, or quality leads, you must clearly identify not just what you want your content to achieve, but also what your performance metrics are.
Assume your target is to double the number of monthly unique visitors in three months, and that the majority of your website traffic is generated by ten current blog posts.
You'll need ten of your most famous blog posts to double your traffic. However, since any blog post is impossible to be a success, you will want to generate 15 or 20. You'll want to start them in month 1 to allow yourself plenty of time to rank and build a proper promotion on your calendar. Is it possible? If not, revise your objective and find one that is.
My current aim for funnywill is to boost our rating for particular keywords and double our unique visitors. To accomplish this, we are producing as much content as possible centered on the keywords that we have identified as critical to our market.
We will adjust our approach to endorse new targets after we have reached these metrics, which will most likely mean reducing our posting frequency.
Consider Your Options
How much time do you have to blog? It is critical to have an answer to that issue. You may choose to publish new content every day, but if you only have the time, money, and budget to make one post a week or every other week, stick to that schedule.
We don't have time to compose and create anything in-house, but we do what we can (usually three posts a week) and complement our blog with guest posts. It's a lot of material, but we can handle it. It's cool if the future result differs greatly from mine.
It's important to note that just because you've invested a lot of time and money in making content now doesn't mean you'll have to do it forever. Over time, content production pays for itself.
Conduct a Content Audit
How much and, most specifically, how good is your content? You obviously don't need to write anything new every day if you already have a huge, high-traffic archive of blog posts.
HubSpot investigated the effect of total blog posts on inbound traffic and discovered a tipping point of about 400 posts. In reality, companies that published more than 401 blog posts received nearly twice as much traffic as those that published between 301 and 400 blog posts.
It might take some time to hit 401 blog entries, but it might not be important. Consider Backlinko's Brian Dean. He has less than 75 blog entries, but they generate a significant amount of search traffic. Why is this so? Since it still holds blogs up to date with relevant material, and Google does not only rate content for news, updating is also a vital consideration.
It is just as necessary to update your existing posts as it is to create new ones. If you have an old blog post that is still generating leads for you, make sure none of the connections or material are outdated. To make it more accurate, add new sections. Combine three short articles on the same issue to produce a concise guide on the subject. You are not required to start from scratch.
Contrary to common opinion, there is a substantial amount of material.
Less Is Enough: Why I Wish I Never Wrote 4,784 Blog Posts by Neil Patel reflects on how much of the material you wrote and gained did not substantially improve your traffic and how you regretted not being more strategic with a blog:
If you don't have any posts, or if what you do have isn't bringing you any traffic, you should try expanding your blog before you start to see results.
Customize Your Content for Your Audience and Platform
Your primary source of traffic will influence how often you can post and what kind of content you should prioritize.
Social Networking: If you are sharing your posts on social media and this is attracting views and leads for you, it might be worth experimenting with shorter types of content that perform well on sites like Facebook and Twitter (such as lists and articles practical).
Timely content is also beneficial for social media because it can lead to the use of trending hashtags and topics. To remain committed, you would most likely need to spend in making multiple pieces every week if you want this approach.
Search: If the majority of your traffic comes from search, you can write longer, more in-depth, and journalistic posts. The average result on Google's first page includes 1,890 words. Articles of this length take time to write, so they can only be written once a week or even once every two weeks, depending on what is required to deliver better material.
Emails: Since your email recipients are also your most active customers, knowing what content they refer to is critical. Are they the shortest and most recent pieces, or the longest and most profound? Is it intermediate or specialized content? Experimenting with email volume and tracking any shifts in response rates will give you a clear sense of how much your audience needs something different.
Of course, there are several other options to distribute your material, and you can keep them in mind when you begin writing.
Examine What's Going on in The Industry
Blogging is a spectator sport. Guess what if you are a digital marketing agency and want to build an SEO guide in 2021? All are doing the same thing. Or they have already done so. If you want to stand out, you can add meaning, such as:
- Personal memories are shared.
- Creating case studies for customers
- Carry out original analysis and make use of your own numbers.
In a dynamic market, you can ideally post fewer but concentrate on long-form, data-rich, and well-researched pieces that will propel your content to the top of search results.
If you work in an industry where your rivals don't publish a lot of material, you have a fantastic chance that you won't have any time to take advantage of.
If you work in an industry where your rivals don't publish a lot of material, you have a fantastic chance that you won't have any time to take advantage of. Produce as much material, long or short, as you can, as soon as you can, until anyone else knows they must as well.
The Reality of Blogging Frequency
There have been several articles published on the optimal blog posting pace. All of them have high Google rankings and are widely posted on social media. But the fact is that there is no one-size-fits-all solution.
Many different variables contribute to a “successful” blog post, but even the metrics used to define performance varies from individual to person and business to company.
It takes time and effort to find the best solution for you. However, if you take the time to carefully prepare your material, the company will prosper not only when you hit "publish," but even in the months and even years to come.